AWARENESS

Tick Boot Camp HatLyme Disease Awareness & Advocacy

Tick Boot Camp is a Lyme disease awareness and advocacy platform dedicated to education, storytelling, community, and action. Through the Tick Boot Camp Podcast, our digital content, and our advocacy efforts in New York City and beyond, we help people better understand tick-borne illness while amplifying the voices of patients, doctors, researchers, and advocates.

What began as a mission to validate the suffering of those affected by Lyme disease has grown into a broader movement focused on awareness, education, visibility, and hope. Tick Boot Camp conducts both virtual podcast interviews and in-person studio interviews onsite, creating space for meaningful conversations that help liberate people from suffering through community, knowledge, and belief that healing is possible.

Ongoing Advocacy in Action
  • Official Podcast at ILADS: Tick Boot Camp has served as the official podcast at the last three International Lyme and Associated Diseases Society (ILADS) conferences, interviewing leading Lyme-literate doctors from around the world.
  • New York Fashion Week: Tick Boot Camp participated in New York Fashion Week’s Project Lab Coat, a historic honor for Lyme disease awareness, research, and funding.
  • Nicole O’Donnell Book Launch: Tick Boot Camp attended the NYC launch of Resilient Hope: A Memoir Of Life With Chronic Illness, where approximately 1,000 people gathered—highlighting the growing power of Lyme disease awareness through storytelling and community.
  • Local Government Recognition: Tick Boot Camp supported the official Lyme Disease Awareness Month proclamation in the Town of Brookhaven, helping bring awareness to the local community.

These moments reflect the expansion of Lyme disease awareness into culture, media, publishing, research, government, and public conversation.

International Lyme and Associated Diseases Society (ILADS)

Tick Boot Camp has proudly served as the official podcast partner for the International Lyme and Associated Diseases Society (ILADS), a nonprofit, international, multi-disciplinary medical society dedicated to the diagnosis and appropriate treatment of Lyme and its associated diseases.

Over the past three annual ILADS conferences, Tick Boot Camp has conducted extensive on-site interviews with leading Lyme-literate doctors, researchers, and medical professionals from around the world—capturing cutting-edge insights and bringing them directly to the Lyme community.

Across the most recent conferences alone, we have interviewed well over 150 experts, helping bridge the gap between patients and the latest developments in Lyme disease diagnosis, treatment, and research.

At the most recent ILADS conference, Tick Boot Camp co-founder Rich also served as Master of Ceremonies (MC) for the ILADS Gala—further strengthening our role within the Lyme disease advocacy and medical community.

Explore interviews with leading Lyme-literate professionals: Doctor Interviews and Researcher Interviews.

New York Fashion Week – Project Lab Coat

Matt and Rich from Tick Boot Camp took the runway at New York Fashion Week as part of Project Lab Coat, a groundbreaking event that brought Lyme disease awareness to one of the world’s most influential cultural stages.

Project Lab Coat united celebrities, doctors, researchers, advocates, and patients to highlight the urgent need for Lyme disease research, treatment, and recognition. The event demonstrated how fashion can serve as a powerful platform to elevate awareness for one of the fastest-growing vector-borne illnesses in the world.

Proceeds from the event supported leading Lyme-focused organizations including Project Lyme, Global Lyme Alliance (GLA), and LymeLight Foundation—friends and partners of Tick Boot Camp—who are working to fund research, support patients, and drive meaningful progress in the fight against Lyme disease.

For Tick Boot Camp, walking the runway was about representing the Lyme community—amplifying voices, validating experiences, and helping push awareness into the mainstream.

Read more: Tick Boot Camp Models at New York Fashion Week’s Project Lab Coat: A Historic Honor for Lyme Disease Awareness, Research, and Funding

Nicole O’Donnell’s Resilient Hope Book Launch in Manhattan

Tick Boot Camp attended the launch of Resilient Hope: A Memoir Of Life With Chronic Illness by Nicole O’Donnell in Manhattan, where approximately 1,000 people gathered for a powerful night of storytelling, visibility, and community.

Resilient Hope: A Memoir Of Life With Chronic Illness shares Nicole’s personal journey navigating chronic illness, including Lyme disease, while also amplifying the voices of others facing similar challenges.

The event was more than a book launch. It was a defining moment for Lyme disease awareness, with themes that deeply resonate across the community, including misdiagnosis, medical dismissal, invisible symptoms, and the emotional toll of not being believed.

Nicole O'Donnell Resilient Hope book launch group photo

One of the most powerful aspects of Resilient Hope is that it is not just Nicole’s story. It is also a collective story of Lyme disease resilience, featuring voices across the community—including Tick Boot Camp co-founder Matt Sabatello.

Following the event, we continued the conversation with Nicole O’Donnell through an in-person interview in the Tick Boot Camp studio, further reflecting our commitment to amplifying important voices.

Read more: Lyme Disease Community Shows Strength at Resilient Hope Book Launch in Manhattan

Brookhaven Lyme Disease Awareness Month Proclamation

In May 2022, Tick Boot Camp helped support a major milestone in local Lyme disease advocacy when Councilwoman Jane Bonner sponsored a proclamation declaring May as Lyme Disease Awareness Month in the Town of Brookhaven.

Lyme Disease Awareness Month Proclamation Brookhaven
Matt Sabatello and Councilwoman Jane Bonner Lyme Proclamation

View Resolution 2022-412 (Lyme Disease Awareness Month Proclamation) from the Town of Brookhaven.

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You’re Part of the Movement

Tick Boot Camp continues to grow as a leading voice in Lyme disease awareness—bridging patients, science, storytelling, and advocacy while helping people take meaningful steps toward healing.